- Location: Buckinghamshire, UK
- Salary: £95,000 per annum + KPI bonus scheme
- Start Date: As soon as possible
Job Overview:
The Director of Sales & Marketing (DOSM) is responsible for sales, marketing, commercial strategy and brand positioning for a five-star heritage luxury estate hotel and golf resort in Buckinghamshire. This role drives revenue growth through luxury hotel marketing, PR, digital campaigns, brand partnerships and direct sales.
With accountability for rooms, events, leisure, F&B, spa, memberships and golf revenue targets, the DOSM enhances profitability, market share, RevPAR, guest acquisition and direct bookings, while preserving the prestigious identity of the property. The role supports financial targets by building commercial awareness across teams and aligning sales activity with business goals.
Must-have Requirements:
- Minimum 2 years at Director of Sales & Marketing, Director of Sales or Head of Sales & Marketing level
- Luxury hotel group background, or comparable luxury country house hotel, estate hotel or golf resort experience
- UK and London market experience - strong knowledge of luxury hospitality, country house and estate hotel markets
- Pre-launch, repositioning or hotel opening experience - demonstrable involvement in the launch or relaunch of a luxury hospitality asset
- Hands-on commercial operator - leads from the front and is not purely behind-the-desk
- Data-led decision maker with a clear track record of revenue growth, yield, RevPAR and ADR delivery
- Strong brand ambassador with commercial, creative and digital marketing instinct
- Culturally aligned with a service-led, owner-led luxury hospitality environment
Nice to have:
- Exposure to entrepreneurial, owner-led or family-office-backed luxury hospitality environments
- Experience shaping and delivering go-to-market strategy for a luxury hotel or resort launch
- Established relationships with luxury travel consortia, UK media, international PR partners and event agents
Key Responsibilities:
Strategic Planning & Commercial Delivery
- Develop and implement a strategic sales and marketing plan that aligns with revenue goals and luxury brand positioning
- Lead pricing, segmentation, distribution and revenue management strategies in collaboration with Revenue Management
- Monitor market trends, competitor activity, search demand and guest data to inform planning and tactical decision-making
- Deliver revenue targets across rooms, events, F&B, spa, golf, memberships and leisure offerings
- Ensure campaigns and promotional activity support profit margins, yield targets, direct bookings and guest acquisition
Brand Management & Marketing
- Oversee luxury brand standards and messaging across all internal and external communications
- Develop and manage digital presence, including website, organic SEO, PPC, paid search, social media and email campaigns
- Lead marketing collateral and brand content, maintaining property heritage, luxury identity and guest experience
- Drive PR strategy with media, influencers and brand partnerships to increase visibility in key UK and international markets
- Collaborate with the F&B, Spa, Golf and Events teams to support seasonal campaigns and guest engagement
Sales Operations & Client Relationships
- Manage the proactive sales team and account development across luxury leisure, corporate, MICE, events and weddings
- Maintain relationships with key clients, travel partners, agencies, luxury travel advisors and consortia
- Lead in-house events, FAM trips, site inspections and client engagement initiatives
- Prepare proposals, oversee contracting and negotiate terms in line with profitability and brand standards
- Develop lead generation strategies and track enquiry sources, conversion metrics and cost of acquisition
Budget, Performance & Reporting
- Set departmental budgets, forecast revenue and manage marketing expenditure across digital, PR and campaign activity
- Monitor and report on ROI, ROAS and channel performance for all marketing activity
- Analyse KPIs including ADR, occupancy, RevPAR, conversion rate, direct bookings and campaign performance
- Produce monthly reports for the Head of Hospitality and contribute to Executive Leadership Meetings
Leadership & Team Culture
- Lead, mentor and support a high-performing Sales & Marketing team with clear KPIs and sales targets
- Foster a proactive, collaborative and target-driven culture focused on long-term customer relationships and repeat business
- Work closely with the Head of People & Culture to ensure team members are trained in brand presentation, client handling, luxury service standards and market trends
Additional Information:
- Reports to the Head of Hospitality, with direct reports across Sales, Events, PR, Communications, Revenue and Reservations, and the wider Sales & Marketing team beneath
- All employees are expected to be fully familiar with, and adhere to, the hotel’s policies and procedures relating to fire safety, emergency evacuation, first aid, health and safety and security
- Staff must understand and follow the guidance outlined in the Employee Handbook, as well as any relevant notices displayed in key operational areas throughout the estate
- This job description outlines the key responsibilities, objectives and scope of the role as it currently stands. It is not an exhaustive list, and the postholder may be required to carry out other duties as reasonably required, in line with the needs of the business
Please note: Due to the high volume of applications we receive, we regret that we are only able to contact candidates who are successfully shortlisted. If you have not heard from us within 14 days of submitting your application, please assume that you have not been successful on this occasion.
