Antonia Edwards

Antonia is Managing Director of Oplu alongside Firat. She founded the business in 2018 as Chace People, which she and Firat rebranded to Oplu in April 2025. She leads recruitment delivery across Private Households & Estates, Family Offices, and Luxury Brands & Hospitality.

A First-Class Honours graduate in Marketing, Antonia built her career in luxury hotels before moving into private concierge at one of the sector's leading global groups. There she set up and ran the group's recruitment arm, placing staff across the private client services market, before leaving to establish her own independent search business.

That operator background shapes how Oplu works with Principals. Every search is scoped, briefed, and led by someone who has built a recruitment business inside and outside the luxury sector, managed international teams, and understood discretion as an operational discipline rather than a marketing promise.

Antonia anchors Oplu's client relationships and oversees search delivery end-to-end. She is based in London and works with Principals and their representatives across the UK, US, and international markets.