How we work with clients
For Principals and the Chiefs of Staff, Heads of Office and Executive Assistants who run a search and decide who to work with. When to use a specialist, what to prepare, how a search runs, what you receive and how we engage, across all three functions of a private office.
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- Most searches retained
- Exclusive and contingent where the role suits them
- Four stages
- Brief, search, shortlist, appoint
- Senior-led
- A Managing Director takes every brief and signs off every shortlist
- Discreet by default
- The market hears a role, not a name
Oplu is an executive search firm for Private and Family Offices, founded in London in 2018. Mayfair, with a presence in New York and Dubai. Every search is senior-led.
When to use a specialist
Clients come to Oplu when judgement and context matter: when the role sits inside the Principal’s private sphere, when the market for it is small and quiet, when a failed hire costs more than the search, or when the office is new and the Principal has no network for operating roles.
Often the reason is practical. Running a confidential search alongside the office or the household takes time nobody has, and a broad search widens the circle of people who know.
When the role is junior, local and public, a specialist is rarely worth it. We say so.
We place across the UK, the United States, Europe, the Middle East and Asia, in Office & Administration, Investments & Finance and Household & Lifestyle.
What to prepare
Three lines are enough to start. This is what we will ask on the first call.
- The situation: why this hire, why now, what has been tried before, and what happens if it is not made
- The authority the role carries: what it decides, what it escalates, and who it reports to
- Who decides on the hire, and who else must agree before anyone is approached: office leadership, trustees or advisers, and in a household often a spouse or partner
- Coverage: locations and residences, live-in or live-out, hours, travel and time zones
- The package in gross figures: base, bonus, benefits and any accommodation
- Who may know that a search is running, what a first approach can say, and when a candidate may learn who you are
Agreeing authority and working pattern before the search starts helps to prevent churn later.
How a search runs
Every search is senior-led. A retained search runs with a dedicated research analyst and candidate consultant from the day the brief is taken.
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Brief
Two to four conversations with the Principal or their representative before anyone is approached. The result is a written brief we both work to.
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Search
Our network first: people we have interviewed or met through Principals and advisers. Then we map comparable roles in comparable offices and households and approach people directly, in confidence. We do not approach people we have placed, and we agree off-limits households with you before the search.
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Shortlist
Three to five people for most retained searches, each interviewed by us for 60 to 90 minutes on track record, judgement, discretion and written clarity. At this level most CVs look alike, so we match the person, not the CV.
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Appoint
You decide the interview stages; we coordinate them and any paid trial, take the references and support the offer. We check in at one week, one month and three months after the start.
What you receive
- A written profile of each candidate: experience, working style, package, notice, and where they will and will not thrive
- A reference summary: two references as standard, written up for you
- A shortlist comparison: the candidates side by side against the brief
- A market note: what the search found on availability and pay for the role
- The process in four stages, brief, search, shortlist and appoint: a written brief first, a discreet search with direct approaches and controlled disclosure, then offer support, transition planning and check-ins after the start
- Access throughout to the people running your search, and the shortlist in OpluList, behind one password-protected link
A search starts the week the brief is taken, with a dedicated team from day one.
What we ask of you
- Time with the Principal at the key moments: the brief, the shortlist and the final interviews
- Feedback within a few days of each interview
- An honest budget
- The awkward details in the brief: family dynamics, previous hires that did not work, internal politics
- A prompt decision at offer stage, because the best candidates have options
How we engage
Most searches run retained. Exclusive and contingent terms apply where the role suits them, and we recommend the structure when we take the brief.
Retained. How we work best. You commit to the hire; we commit the senior time, the first call on our network and the priority on our desk, and we work as an extension of your team.
Exclusive. For a client who would rather not commit to a retained search.
Contingent. We work alongside other firms. The quality of our work does not change; the commitment and the priority do. More usual where the candidate market is deep.
What a client is really paying for is access to people they could not get to themselves, an honest view on whether each one is right, and all the hours they do not have to spend finding out.
Confidentiality and references
We can agree an NDA before you share the brief.
We agree with you what can be shared, with whom and at what stage. The market hears a role and a type of household or office, not a name, and a candidate learns who you are only once they reach your shortlist. Disclosure runs both ways: we name a candidate to you only once they have agreed what you will be told.
Two references as standard, taken directly with previous Principals, family office directors or the person the candidate supported, not an HR department. We ask what the person really did, how they handled access and sensitive information, why they left, and what the next Principal should know on day one. References are staged to protect people in live roles, written up for you, and anything sensitive we tell you in conversation.
Technology and judgement
Technology supports the search.
We use current AI and recruitment technology throughout a search, from mapping the market to managing candidates in our CRM, with tools we build in-house. It widens the research and speeds up the administration. The judgement stays human. A person who knows your household or office assesses every candidate. Your shortlist arrives through OpluList: each candidate’s CV, video introduction, written profile, our assessment and reference status behind one password-protected link.
The Managing Directors
Antonia or Firat takes every brief and signs off every shortlist. On retained searches, they stay personally involved throughout.
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Antonia Edwards
Founder and Managing Director
Founded the firm in 2018 after a decade at Quintessentially.
Leads Office & Administration and Household & Lifestyle, and Private Office Design with Firat.
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Firat Bay, CFA
Managing Director
CFA charterholder, after a decade in investments and portfolio management.
Leads Investments & Finance, and Private Office Design with Antonia.
What clients say
Attributed by role and household. Names withheld as a matter of course.
We worked with Oplu on an Investment Associate hire for our multi-family office. The brief required strong financial capability, and personality fit mattered just as much. Oplu excels at assessing fit. They brought structure and pace without compromising standards. Updates were clear, feedback loops were tight, and the shortlist quality was consistently high.
COO
Multi Family Office, London
We hired a House Manager through Oplu. The process was handled with real care and confidentiality. Communication was tight, logistics were managed smoothly, and only credible, properly briefed candidates were introduced.
Chief of Staff
UHNW Family, London
Hiring for an office or a household? Begin with a conversation in confidence.