The Opportunity
A Personal Assistant / Concierge focused on social and lifestyle support is needed for a single ultra-high-net-worth Principal establishing Miami as his primary residence. The role sits within the Principal’s Single Family Office and reports to the Head of Administration.
It is a true lifestyle PA role: social coordination, guest management, concierge-level service, and discreet personal support, built around the Principal’s new life in Miami.
This is a high-trust, hands-on, twelve-month-a-year position requiring a genuine 24/7 availability mindset. This is not a corporate or office-based role.
About the Single Family Office and Principal
The Single Family Office runs more like a private office than a traditional family office: relaxed, dynamic, informal, and fast. The administrative team is young, intellectually curious, and prizes judgement and quick thinking over hierarchy and protocol.
The Principal values intelligent people who can hold their own in fluid, high-stakes, socially complex situations.
The Principal is a single ultra-high-net-worth individual with international business interests and a multi-residence portfolio. Miami is becoming his primary residence, and he entertains and hosts guests regularly. The Principal is described as commercially sharp, direct, and high-trust once trust is earned.
This role sits alongside other Executive and Personal Assistants and household staff. Coverage, continuity, and clean handovers across the team matter as much as individual capability.
The successful candidate will be socially confident, emotionally intelligent, operationally strong, and comfortable working in a multi-assistant Private Office structure.
Why this role
The role begins as the Principal establishes Miami as his new primary base. The early months involve building the Principal’s Miami social rhythm, venue and contact network, and guest and lifestyle infrastructure around him.
For a Lifestyle or Social PA who has run principal-direct social and concierge support for a UHNW individual, the role offers both the build of something new and the structure of an established Single Family Office around you.
You are never the only assistant. You are part of a tight group that covers each other.
Key Responsibilities
Social and lifestyle coordination
- Act as the Principal’s Social & Lifestyle PA / Concierge in Miami.
- Coordinate social plans, evenings, dinners, and guest arrangements with taste and discretion.
- Manage social introductions and lifestyle coordination with absolute discretion, navigating complex interpersonal dynamics calmly and professionally.
- Build and maintain the Principal’s Miami network, including restaurants, venues, wellness, events, and trusted contacts.
- Secure reservations, access, and arrangements at short notice.
- Respond efficiently to last-minute changes and ad hoc requests, holding standards regardless of timing.
Personal assistance and Single Family Office support
- Provide hands-on day-to-day personal support to the Principal and the wider administrative function.
- Coordinate selected appointments, logistics, and personal arrangements with precision.
- Work closely with other Executive and Personal Assistants to ensure seamless coverage across locations and time zones.
- Maintain clear communication, structured handovers, and consistent follow-through.
- Deal directly with drivers, venues, and trusted external contacts.
- Support the Principal’s daily movements and schedule in Miami.
- Support household and personal administration where required, including tracking action lists, managing deadlines, and maintaining high operational standards.
Guest records and documentation
- Maintain and update detailed guest lists and tracking spreadsheets.
- Collect, verify, and manage confidential documents and other required documentation.
- Stay in close contact with trusted third parties to ensure protocols are followed.
- Coordinate guest arrivals, departures, transport, and on-the-ground logistics.
Concierge, sourcing, and ad hoc
- Handle ad hoc lifestyle requests efficiently, including urgent or last-minute changes.
- Manage personal shopping and sourcing where required, including clothing, gifts, household items, and event needs.
- Handle online orders, delivery schedules, and returns.
- Coordinate with contractors and suppliers alongside the on-site household team for urgent requirements.
- Oversee pet care logistics, including vet appointments, food, and medication coordination where required.
- Complete ad hoc in-person errands.
Requirements
Must-haves
- One year or more already as a Lifestyle PA, Social PA, Private PA, or Concierge-style Personal Assistant to a UHNW or HNW Principal, within a private household or Single Family Office / Private Office.
- Confirmed track record in social coordination, guest management, and discreet principal-direct lifestyle support.
- Native or near-native English, written and verbal.
- US citizen or Green Card holder.
- Strong, current working knowledge of Miami, including restaurants, events, wellness, social calendar, venues, and the rhythm of the city.
- Strong emotional and social intelligence with sound judgement.
- Ability to read rooms, people, and situations quickly and correctly.
- Polished, professional, and comfortable operating in luxury and social environments.
- Exceptional organisational capacity and attention to detail.
- Calm under pressure, discreet, confidential, and comfortable with sensitive information at household, family, and guest level.
- Confident with technology for bookings, online purchases, payments, tracking systems, shared calendars, and modern messaging channels.
- Genuine 24/7 availability mindset.
- Comfortable with hours that are not fixed and work that follows the Principal’s social rhythm, including late finishes and weekends.
- Miami-based or able to commute reliably from broader South Florida.
- Comfortable signing a Non-Disclosure Agreement.
Strong advantage
- Experience working in a multi-assistant team where coverage, handover, and collaboration matter.
- Familiarity supporting international UHNW principals across cultures and social settings.
- Comfort working alongside investment-side colleagues in a Single Family Office structure.
- Educated to degree level or equivalent.
- Additional languages welcome.
Working in this Single Family Office
The administrative function is young, intellectually engaged, and operates with the informality of a private office: less protocol, more judgement; less hierarchy, more shared responsibility.
The team is collaborative and the work is intense in patches and quieter in others, depending on where the Principal is and what he is doing.
The Social & Lifestyle role is structured to anchor the Principal’s social and lifestyle world in Miami and to work in close concert with the wider team. Continuity across the multi-assistant team is the operating principle.
This is a true Private PA and Lifestyle role, not an office-based corporate assistant role. Hours are not fixed and may include late finishes and evening and weekend social commitments.
The compensation reflects this, and the work culture is built around sustainability over time rather than burnout.
Practical Information
- Contract: Full-time, permanent.
- Start: Immediate. The Principal is establishing Miami as his primary residence and the support team is building in parallel.
- Reporting to: Head of Administration within the Single Family Office.
- Schedule: Full flexibility with a 24/7 availability mindset essential. Hours are not fixed and follow the Principal’s social rhythm, including evenings and weekends.
- Travel: Primarily Miami-based. Travel with the Principal is required when needed.
- Location: Miami-based or able to commute reliably from broader South Florida.
- Live-in: This is a live-out role. Live-in may be exceptionally considered for the right candidate but is not the default.
- Salary: $85,000 to $115,000 gross per annum, dependent on experience, plus benefits.
- Right to work: US citizen or Green Card holder required.
- Standard NDA required.
Application Process
Please note: due to the high volume of applications we receive, we are only able to contact candidates who are successfully shortlisted. If you have not heard from us within 14 days of submitting your application, please assume that you have not been successful on this occasion.
