Even more so now, with virtual support being required due to the effects of the coronavirus pandemic, there is a more flexible and hybrid approach to work. Skills and abilities that candidates are required to hold have grown to meet changing and increasing expectations. We look at what these are in our latest blog.
The Traditional PA
Traditional personal and executive assistants would very much take a 1:1 approach, managing their principal’s diary, typing correspondence and taking minutes, handling confidential matters, and all areas of administrative support. Before WhatsApp, numerous other support apps, and the cloud, this could be a completely onerous task of faxing, photocopying, telephoning, and handwritten note-taking. Filing and typewriting were an everyday eventuality, not to mention regular shredding of confidential papers and the physical archiving of reports and files.
Fast forward, and the evolution of mobile-friendly technology and systems has made coordinating schedules and the principal’s activities much more efficient and time-friendly. Instant messaging makes for far easier and faster communication around the world, while emails have eliminated the need for snail mail and faxes. Electronic filing has eradicated the need for hours spent amongst the binders and has eliminated the use of paper, a greener way to store information. Although we do still see the need for the more traditional secretarial PA, the latest technology and changing working environments mean that many assistant roles are changing, and as a candidate, being adaptable and open to this is key.
The Evolved PA
Now the role of a personal assistant is more varied, perhaps supporting several principals and directors; maintaining and screening multiple email inboxes, managing multiple calendars, and organizing the wider team’s travel arrangements around the world. Event planning may also be part of the PA’s function; from sourcing locations and managing budgets to overseeing external contractors, from entertainment to catering. More and more, the modern PA is becoming involved with special projects that impact the wider business, not just the day-to-day of the principal(s), and overall the role has evolved to not just be the secretary, but to play an active part in the business and to understand it.
So, What Makes a Good PA?
Organisation is key, as are adaptability and a calm approach to your working style. Be the go-to person while knowing how to prioritize and how to communicate this to your principals and the wider team.
Excellent Communication Skills
PAs are often a manager's first point of contact with people from both inside and outside the organization. For a PA, strong verbal and written communication skills are the most important qualifications. A large part of the job involves speaking with stakeholders, writing emails, and preparing reports. Whatever the means of communication, the ability to be clear and concise is at the top of an employer's checklist when hiring an executive assistant.
Computer Proficiency
A PA must have excellent word processing and IT skills, including knowledge of a range of software packages. This can mean managing spreadsheets, organizing files, maintaining company records, setting up filing systems, or digitally managing daily operations, arranging digital diaries, and using online booking software.
Flexibility
The responsibilities of an executive assistant change as the employer’s needs change. A PA needs to adapt to the requirements, which may span from screening calls to organizing documents for a board meeting, from organizing the family holiday to making a PowerPoint presentation. PAs may be asked at times to complete a task that throws them out of their comfort zone. In addition, being adaptable and flexible allows you to be open to learning new skills along the way.
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PAs have traditionally been quick to sell their administrative skills to potential employers and recruiters, to meet the expectations set with shorthand abilities and typing speed more than anything else. Today, the focus is on technology, planning abilities, and strategic experience. Although, remember that every organization is different, and so a good recruiter will know how and what to get out of you for every role.
The Evolution of the Personal Assistant in UHNW Service FAQs
How has the Personal Assistant role changed in twenty years?
The role has evolved from a defined office support function (diary, telephones, correspondence, logistics) to a senior operational and judgement-led role holding the principal's apparatus together. Technology compressed the routine work; principal complexity expanded the scope; trust became the binding constraint on hiring. A senior modern PA in a UHNW setting is doing work that used to be split across two or three older-generation roles.
What does a modern PA do?
Five threads: filtering information so the principal sees decisions ready to make, holding the principal's time and calendar, closing decisions into actions and follow-ups, coordinating across the team without formal authority, and managing the principal's personal infrastructure (travel, residences, hospitality, family logistics).
Why do some experienced PAs struggle in current UHNW roles?
The skills that defined the older PA role focused on execution. Modern UHNW PA roles require judgement: what to escalate, how to coordinate across teams without formal authority, when to act independently within agreed boundaries. Older candidates trained never to act without explicit instruction often freeze in modern roles. The technical depth is still there; the judgement layer is what differentiates.
How much does a modern PA earn in 2026?
UK ranges: mid-level PA £55,000 to £85,000 base, senior PA to UHNW principal £75,000 to £125,000 base, senior PA covering broader operational scope £100,000 to £150,000 base. Bonuses 10% to 25%. US equivalents pay 30% to 50% more at comparable scale. The compensation has risen substantially over twenty years, reflecting the role's expansion.
Has technology made the PA less important?
The opposite. Technology compressed the routine work the PA used to do, leaving more time for judgement, integration, and personal infrastructure work that machines cannot do. The principal needs less typing, fewer phone bookings, less filing. The principal needs more filtering, more coordination, more anticipation. The modern PA does more of the work that matters most.
Is the PA role becoming the Chief of Staff role?
In many small offices, yes. A senior PA in a single-family office or principal household frequently does work that would be titled Chief of Staff in a larger setup. The merge is real. As offices grow, the roles often split, with a CoS hired to focus on operating environment and the PA continuing on the principal's day-to-day infrastructure. Until that scale, the same person typically holds both threads under whichever title fits the office's preference.
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