Head of Sales & Marketing – Luxury Hospitality (UK)

Job Overview:

Oplu has been exclusively retained to conduct a confidential executive search for a Head of Sales & Marketing at a flagship five-star luxury hospitality property in the United Kingdom.

This is a discreet appointment within a privately owned single-asset hospitality business. With significant redevelopment and investment underway, the Head of Sales & Marketing will play a critical role in repositioning the property as a market leader in luxury hospitality.

Key Responsibilities:

• Develop and implement a strategic sales & marketing plan aligned with revenue goals and brand positioning
• Monitor and evaluate market trends, competitor activity, and guest insights to guide tactical decision-making
• Oversee brand standards and messaging across all internal and external communications
• Manage digital presence, including website, social media, SEO, and PPC campaigns
• Drive PR strategy and engage proactively with media, influencers, and strategic partners to enhance brand visibility
• Maintain strong relationships with key clients, agencies, travel partners, and luxury consortia
• Lead planning and execution of in-house events, FAM trips, and client engagement initiatives

Candidate Profile:

• Minimum of 7 years’ sales and marketing leadership experience in luxury hospitality
• Proven success as Head of Sales & Marketing, Commercial Director, or senior sales leader within five-star hotels, luxury resorts, or hospitality groups
• Strong network across UK and international luxury travel markets, including high-net-worth and corporate segments
• Track record of delivering revenue growth, occupancy, and brand visibility
• Creative and innovative with strong commercial instincts and leadership skills
• Ability to work within UHNW ownership structures, balancing commercial goals with brand prestige

Why This Role?

This is an opportunity to define the commercial strategy of one of the UK’s most ambitious luxury hospitality redevelopment projects, shaping the property’s brand and market presence from relaunch onwards.

Please note: At Oplu, we specialise in discreet, high-calibre executive search for luxury hospitality, private estates, and family offices. We rarely advertise positions of this level publicly, and are doing so here only to ensure we connect with the most exceptional leaders in the market.

Applications will be handled in the strictest confidence. Due to the high level of interest expected, only shortlisted candidates will be contacted within 14 days of application.